Zijun Zhou's Blog

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Showing posts with the label O2O marketing model

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Zijun Zhou: Having my undergraduate degree majored in journalism, makes me have a strong feeling about media, especially how much social media matters to us. Two experience that I had, changed my thoughts on the revolution of media. When I was in Taiwan as an exchange student, I had courses all about PR, marketing and advertising. Through the projects, my teammates and I did, I noticed that using new media and new technology in marketing has been an essential way. The other one is when I had an internship in Xinhua News Agency Valletta Bureau, Malta. Our reports are all released on the App, named "Xinhua Europe". Besides, I also recorded some videos for news, and edited them to release on Facebook and Twitter. That's also why I decide to learn more about social media and how can we use it flexibly enough to marketing.

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